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Driving Incremental Change with a Sustainability Strategy at Fox Williams

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About Fox Williams

Fox Williams is a London-based legal firm providing support to businesses in the financial services, technology, and professional services sectors globally. The firm also has a genuine desire to support a variety of environmental goals and promote a fairer society.  

Key statistics
  • Planet Mark Member – year 1. 
  • Carbon neutral within year 1 (FY 2023-24).
  • A commitment to a 5% annual reduction in carbon emissions.  

The background

Fox Williams knew it had a commercial, moral and ethical responsibility to better understand its environmental footprint. However, more than this, it had a team of sustainability advocates – led by Management Executive Victoria Allen and HR Partner Blair Wright – who wanted to go beyond box-ticking and make a tangible positive impact. 

The team already had a good idea of where they needed to focus their attention, such as energy use. They also knew that they needed to go beyond individual action and embrace a widespread sustainability strategy.  

What Fox Williams didn’t know was how to achieve this. As Victoria shared, “We needed a consultant that could give us the right structure and support for the pathway to net zero.”  

Choosing Planet Mark

It was crucial for Fox Williams to find dedicated, hands-on support. They wanted a consultant who could help to build a strategy that empowered them to make incremental change, with the resources they had.  

After reaching out to fellow law firms for recommendations, the team was introduced to Planet Mark. With our track record of guiding legal firms of all sizes on their journey to net zero, Victoria and Blair knew we were the right fit.  

“One of the primary reasons we partnered with Planet Mark is their holistic and strategic approach to sustainability. They don’t just guide us—they work alongside us as true partners, offering ongoing support to ensure we remain focused, accountable, and consistently advancing towards our goals.”

Blair Wright, HR Partner  

Laying the foundations for long-term success

We began working with Fox Williams in early 2024, and the team jumped headfirst into data collation. This helped us to build a picture of their energy usage for the previous financial year, so that we could start defining the next steps on their sustainability journey.  

By summer, they had submitted all the data needed for us to award them Planet Mark Business Certification – officially recognising their commitment to meaningful action.  

Incredibly, Fox Williams achieved carbon neutral status in November by working with Gold Standard carbon offsetting schemes. Moving forward, their focus is to make continuous carbon reductions by encouraging a firm-wide shift in mindset and behaviour.  

Encouraging a firm-wide mindset shift

One way that Fox Williams is weaving sustainability into the fabric of the firm is by formalising its travel policy. This gives employees a selection of pre-approved travel and accommodation options, so that they can make greener choices.  

We’re also helping to spark long-term cultural change by educating the wider team on the importance of climate action. For instance, we’ve run a series of ‘Energiser’ workshops to promote the value of collective effort.  

“We are committed to engaging our team and fostering a shift in behaviours, and Planet Mark’s passion for sustainability has been a transformative influence. Their enthusiasm has created a ripple effect that inspires and energises our wider team to embrace meaningful change.”

Blair Wright, HR Partner 

Moving forward with carbon reduction targets

Looking ahead, Fox Williams has endeavoured to achieve a 5% reduction in carbon emissions over the coming financial year. To ensure greater data accuracy, and therefore better accountability, the team is already streamlining their data collation processes.  

For instance, they’ve introduced Uber for Business as part of their travel policy. This will allow them to track their taxi-related carbon emissions via one portal. 

We’ve also worked together to create their Planet Mark Carbon Management Plan, setting reduction targets across key areas like travel and facilities management with a 2026 deadline.  

We’ve been so impressed by everything that Fox Williams has achieved in less than a year with Planet Mark. Together, we’ll continue to drive positive, incremental change. 

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